Our story began in 2012 in a small garage in a small town in South Australia.
With only one desk and next to no free time, Ashlee's passion for unique design and collaboration brought the vision to life and the Ashlee Lauren brand was born.
Ashlee Lauren founded her definitive line with pursuit to offer contemporary custom hand-made couture bridal accessories based
on the core philosophy of customisation for individuality.
Gaining inspiration from the fusion of the natural and the mineral in the modern world, each collection embodies and exudes an ambience of grace, empowerment and allure.
In 2020, the brand expanded into international stores and whilst the Ashlee Lauren Branding was meant to be forever, we felt it was time for a change.
Welcome to A'EL ESTË by Ashlee Lauren
(A'el) Pronounced 'A.L' which stands for Ashlee Lauren
(Estë) Pronounced 'Estay' from the name Ester which is Persian - meaning 'Star'.
This represents the transition from humble beginnings of Ashlee Lauren to following your dreams - our future in A'EL ESTË.
Our products bring together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy.
Colourful, creative, and inspired by travelling the world, each product represents what we love about the world we live in.
We hope they'll inspire you too.
Qualified in Visual Communication, founder Ashlee Kalantarian has enjoyed using her skills as a graphic designer for all aspects of her brand and considers her designs each a piece of art.
Ashlee loves creating unique
one-of-a-kind keepsakes and designing couture pieces for international runway shows.
Our small but dedicated team of amazing women are here to assist you in any way we can. We are a creative bunch, and love a challenge so don't hesitate to get in touch with any queries, collaborations or other fabulous ideas. x
(Chris, Alex, Ash, Kellie, Stacey)